CREATIVE DIRECTION

CREATIVE STRATEGY

BRAND WORLD

BRAND DESIGN

BRAND EXPERIENCE

ABOUT BARRY

“A man may die, nations may rise & fall, but an idea lives on.”
John F.Kennedy

I’m a strategic packaging design specialist and brand story teller with global experience. Originally from South Africa my career has taken me to the UK, Australia & Singapore.

I’m a passionate creative who values clear strategic thinking and effective, ideas led solutions to branding problems. I believe that a clever idea, no matter how small, at the start of the design process can make an average product good and a good product amazing.

I help emerging entrepreneurs through to global multinationals, creating beautiful, original and relevant packaging and brand solutions for their businesses.

EXPERTISE

PACKAGING
BRAND DESIGN
BRAND WORLD
CREATIVE STRATEGY
CREATIVE DIRECTION
RETAIL BRAND EXPERIENCE

WORKING EXPERIENCE

Currently
Creative Director, Crombie Creative

June 2019 – April 2020
Creative Director, Qingwa | Singapore

September 2016 – May 2019
Creative Director, Fountainhead | South Africa

May 2014 – June 2016
Senior Designer, Berge Farrell | South Africa

August 2012 – March 2014
Design Director, Freelance | South Africa

January 2010 – July 2012
Senior Designer, 1HQ Brand Agency | UK

August 2005 – December 2009
Senior Designer, Freelance | UK
(Enterprise Ig, Landor, Design Bridge, Smith & Milton, Slice Design, Big Idea, Pemberton & Whitefoord,
Drinkworks, Lfh & Fitch)

November 2004 – August 2005
Senior Designer, Freelance | Australia
(Landor, How Design, Ekh Branding House, Energi And Cowan Design)

December 2002 – November 2004
Art Director, The Hardy Boys | South Africa

March 2000 – October 2002
Designer, Futurebrand | UK

October 1998 – December 1999
Own Label Designer, Iceland | UK

1996 – August 1998
Junior Designer, The Hardy Boys | South Africa

EDUCATION

National Diploma, Graphic Design |
Durban University of Technology

 CATEGORIES

FMCG
FOOD & GROCERY
BEER, WINE & LUXURY SPIRITS
PERSONAL & HOME CARE
CONFECTIONERY
TOBACCO

PREVIOUS CLIENT EXPERIENCE

Food | Confectionery | Personal & Home Care

Arnotts (Bikki Bars)
Bliss Brands (MAQ, Securex)
Clover (Manhattan, Krush)
Dairy Crest (Davidstow)
General Mills (Old el Paso)
GSK (Lucozade, Aquafresh)
Iceland Frozen Food (Own Label)
Mars (Wrigleys Juicy Fruit,
Royco) McCain
Mondolez (Dentyne, Cadbury Schweppes)
National Brands/AVI (Five Roses)
Nestlé (Nescafe, Rowntrees)
Parmalat (UHT Milk, Melrose, Steri Stumpie)
Pepsico (Tropicana)
Pick’n Pay (Own Label)
Pioneer Foods (Bokomo OTEES, ProNutro Kids)
Premier Foods (Batchelors, Bisto)
Reckett Benckiser
Tescos (Fresh&Easy, Tortillas)
Tiger Brands (Purity)
Twinings (Tea Deli)
Unilever (Cif, Dawn, Handy Andy, Harpic,
Ola, Robertsons, Impulse)
Vital Health Foods

Drinks | Tobacco| Telecoms

Campari (Glen Grant)
Coca Cola (Coke Zero)
Diageo (Johnnie Walker, Buchanan’s, Smirnoff)
Distell (Amarula)
Edward Snell & Co (Woodstock Gin)
JTI (Camel, Glamour,
Amber Leaf) LVMH
South African Breweries (Carling Blue Label, Redds)
The Beverage Company (Reboot Energy)
Treasury Wine Estates
Telkom

AWARDS

2019
Nielson Design Impact Award | MAQ Home Care

2011
DBA Design Effectiveness Award | Bronze |
Fresh & Easy

2009
Penta Awards | Silver | Fresh & Easy
Design Week Awards | Fresh & Easy

2008
Penta Awards | Platinum | Tesco Tortillas
New York Festivals | Gold | Tesco Tortillas
Design Week Awards | Tesco Tortillas

SAY HELLO

Contact me…

barry@crombiecreative.com
+27 74589 5134